Key Instincts is your full service HR firm.

A collaborative company that brings purpose, health and wellness to your progressive, company culture.

Our History

Through her extensive tenure in executive leadership, Founder & CEO Pamela Morgan saw the need for a culture revolution.  We are changing the human resources experience!  Key Instincts has a collective experience of 50+ years.  We know ‘going it alone’ doesn’t work. Our focus is collaboration to help bring purpose, health and wellness to your progressive, corporate culture.

KI supports you, so you can be the Hero of your Business Journey!


We are all connected and once we come to know this, we will be unstoppable.  Together we can achieve greatness!

In the year 2020, the world saw massive hardship, loss & heartbreak. But it also saw excitement, growth & success. Key Instincts experienced major growth not only with our team but on a global scale.

With the addition of new departments comes an experienced & diverse team of people to support you on your way to greatness!

Pamela Morgan

Founder | CEO

Pamela Morgan has loved calling Okotoks home for over 24 years. Hiking, photography and cycling the Okotoks pathways are where you’ll find her in her off hours. Born and raised in Alberta, Pamela is proud of her rural roots and her ability to “wear spurs in the boardroom”. Taking her 30+ years of executive business experience and her down to earth “we are better together” attitude, Pamela founded Key Instincts, a multi-dimensional, value-heavy Human Resources firm based in her hometown.

Pamela continues to support entrepreneurs throughout Alberta in a multitude of faucets, from people and culture to business coaching and strategies. A strong and engaging facilitator, it is guaranteed she will have your full participation in her workshops and seminars.

People are Pamela’s passion, so it’s no surprise it doesn’t stop at supporting entrepreneurs. Pamela is the founder of Baby it’s Cold outside a non- profit charity that focuses on offering a hand up to vulnerable citizens throughout Alberta. Additionally, in 2021, Pamela founded the HeadStrong program, an initiative to provide mental health supports and resources to entrepreneurs in southern Alberta.

In addition to serving the Foothills community through business and charity, it became a natural progression in Pamela’s mandate of community, communication and collaboration, taking on the role of President of the Okotoks Business Association which has supported her role as a key stakeholder in the Okotoks Entrepreneurial Ecosystem. These measurable steps allowed for her to confidently sit as a director on the board of the Okotoks Chamber of Commerce, with the sole intention of adding value, competency and a Chamber member’s perspective.

“We are all connected and once we come to know this, we will be unstoppable, together we can achieve greatness!”.

Community Impact

How Pamela gives back to our community reflects where passion lies.

  • Baby It’s Cold Outside Charitable Organization

People are my passion, when we do not have the basics, it’s hard for us to move forward. As the founder of Baby it’s Cold outside a non- profit charity that focuses on offering a hand up to vulnerable citizens throughout Alberta. BCO’s current initiative is focusing on transitional housing within the foothills area within the next 10 years.

  • Okotoks Business Association

Developing business owners in all aspects of their journey. The Okotoks Business Association provides networking opportunities, leadership from professionals and educational workshops lead by leaders in various aspects of their businesses.

This is non-profit organization designed to support local business initiatives.

  • Director with the Okotoks & District Chamber of Commerce
  • Key stakeholder in Okotoks Economic Ecosystem

Tom Barker

Diversity, Education

Born and raised in the industrial centre of the U.K, Tom is no stranger to the diverse workforce.

Spending his time as a professional photographer & graphic designer, Tom is creative, fun and has an infectious personality, sprinkled in with some realism. 

After a successful tenure in people management, and at only 26 years old, Tom comes to Key Instincts with a multitude of knowledge on what it means to be a diverse employer, as well as to be a diverse employee.

Often referred to a “empowerment boss”, Tom fosters a safe and open environment for real, active conversation to create a truly diverse environment.

As a current sitting member on the Country Music Alberta Awards Committee, Director on both the Okotoks Film Festival Board Of Directors & the Okotoks Pride Board, Tom prioritizes community involvement throughout his career and will continue to work with local organizations & charities to ensure diversity and inclusion across the workforce.

Tom can usually be found out on his bike through the summer, on the ski hills in the winter and most definitely locked in an escape room year round.

Community Impact

  • Fundraised over $60,000 for local health & wellness initiatives.
  • Collaborated with community partners & stakeholders to initiate programming & events in support of charities & non-profits.
  • Fundraised over $10,000 to fund programming and initiatives through Anthem United.
  • Facilitated & created youth & adult programming for the LGBTQ+ community with the Foothills.
  • Current Director on the Okotoks Film Festival Board of Directors.
  • Current sitting member of the Country Music Alberta Awards Committee.

Tamara Boivin

Health & Wellness Creative Director

Throughout her life, Tamara Boivin has prioritized making a difference. Through a passion for health and wellness, teaching customized fitness classes and programs and focusing on health in every aspect, Tamara operates with the full understanding that we all have our own stories of what motivates us, drives us and inspires us.  Using her own journey, Tamara offers suggestions, ideas, tools, a network of health providers and support in areas of Health for the full Body, Mind and Soul experience to every situation.

Tamara adapts her passion with strategies for the ‘ever changing’ world to best support her clients’ needs through one on one sessions, workshops and retreats. She currently enjoys offering our KI clients sessions like; breath/spinal movement, Meditation, Kundalini Yoga (Yoga of Awareness), Strength Training, Zumba (dance fitness), and Pound (Drum fitness) classes both virtually and in person.

Community Impact

  • Recognized nationally for raising over $75,000 for the Heart and Stroke Foundation for their Big Bike Campaign
  • Raised over $25,000 for local Food Bank, KidSport, Hospice, BCO, community members in need and other various charities through Fitness Fundraisers she organized
  • 2020 Family Christmas Feast Drive Coordinator for Baby Its Cold Outside Charity
  • 25+ years of volunteering with focus of fitness and humanitarianism for community events and any area she is needed, locally and globally.

Krystal Oleson

HR Continuous Improvement Specialist

Krystal Oleson resides in the East Kootenays with her family and pets. Nature walks with the dogs, deep meaningful conversations and travel give her joy.  Krystal is passionate about change, truth, caring and insight. Her numerous diplomas and certifications have informed her work, life and living.  Krystal facilitates from the heart and brings with her more than 18 years experience in Facilitation and Training as well as 30 years in business, administration and bookkeeping from corporate up to entrepreneurial work.

Krystal brings an extensive repertoire of education and experience to Human Resources including Payroll, CRA requirements, interviewing, team building and onboarding.  Krystal is your expert in these fields. She is also currently working towards her CPHR and Human Resources Management Diploma through Simon Fraser University and is achieving high grades in her courses.

In Addition, as a Certified Facilitator, Krystal brings LEGO® SERIOUS PLAY® method and materials to the boardroom to help adult teams, companies, and groups to have serious conversations about strategy and team building while adding the element of fun.  Organizations who have used this method have found these processes to be powerful game changers.

Krystal is a sensitive healer who is equipped with knowledge and experience in attachment, brain development, trauma, autism, learning disabilities and relationships.  These key areas are important aspects of all of us as we navigate our way through our jobs and life, within teams or leading teams.  The more we understand our team-mates, the more functional our teams will be and the more successful our companies will be.

Community Impact

As a long-time volunteer member of Civil Air Search and Rescue, Krystal commits time to this valuable and much-needed service in the Southeast Kootenay Zone. This service aids in the search of lost aircraft and also assists with finding runaways and lost vehicles to name a few.
Her most memorable search was for a kidnapped child who was eventually found unharmed and returned to the parents. She has provided air, radio, and ground services for military and/or volunteer practices as well as financial support for the local association.

In the business community, Krystal helped create and maintain a weekly business meeting for entrepreneurs.  This group gives space for connection, networking, and sharing the struggles that go along with running your own business.

Jayme Hall

Business Development

Born and raised in Assiniboia, Saskatchewan, a small farming community South of Moose Jaw, Jayme Hall built his career on connecting communities.

His small town roots have led him to look for and create a loving community everywhere he goes. After attending broadcasting school in 2011 Jayme landed a weekend radio job in Estevan Saskatchewan.

This job would eventually lead to a transfer to Okotoks, Alberta to be the morning show host and program director of The Eagle 100.9 and OkotoksOnline.  After 8 years behind the mic Jayme hung up his headphones in 2017 for a bigger challenge, The Executive Director of the Okotoks & District Chamber of Commerce. Leading the Chamber through the COVID-19 pandemic, revolutionizing rural business, and their connection to their local chamber. Jayme advocated for business, by writing and debating policy on a municipal, provincial and federal level. During his time at the radio station and the chamber, and being a knowledge seeker and life long learner, started taking part time courses at SAIT and completed his Certificate of Marketing program in 2021. Jayme also served on the executive team for Alberta Chamber Executives holding the title of Vice President, and was a key stakeholder in the Okotoks Entrepreneurial Ecosystem. Jayme currently resides in Vancouver BC with his partner Daxon, and you can usually find the two of them out for a rollerblade on the seawall, paddle boarding or hiking and enjoying the West Coast lifestyle!

Samantha Shandera

HR Admin Assistant

Samantha is one of those people who just lights up a room as soon as she walks into it.

From Airdrie, AB, Sam grew up playing hockey throughout her teenage years, and has since hung up her sticks in exchange for corporate culture.

Currently completing her BBA and major in HR at Mount Royal University, Sam comes to KI with a brand new set of eyes, making sure everything stays up to Key Instincts’ standards.

Her motivation to work in the HR sector strives for the progression of diversity and inclusion in the workplace; and the community by focusing on solutions to the diversity challenge by educating with empathetic leadership.

“Diversity results in better performance”

Currently residing with her family, Sam enjoys reading & team sports to fill up her spare time.

Want To Join The Ki Team?

Visit our careers page to submit your resume