Key Instincts is your full service HR firm.
A collaborative company that brings purpose, health and wellness to your progressive, company culture.
Our History
Through her extensive tenure in executive leadership, Founder & CEO Pamela Morgan saw the need for a culture revolution. We are changing the human resources experience! Key Instincts has a collective experience of 50+ years. We know ‘going it alone’ doesn’t work. Our focus is collaboration to help bring purpose, health and wellness to your progressive, corporate culture.
KI supports you, so you can be the Hero of your Business Journey!
MEET YOUR TEAM
We are all connected and once we come to know this, we will be unstoppable. Together we can achieve greatness!
In the year 2020, the world saw massive hardship, loss & heartbreak. But it also saw excitement, growth & success. Key Instincts experienced major growth not only with our team but on a global scale.
With the addition of new departments comes an experienced & diverse team of people to support you on your way to greatness!
Pamela Morgan
Founder | CEO
Pamela Morgan has loved calling Okotoks home for over 28 years. When she isn’t leading in business or community, you’ll often find her hiking, cycling the local pathways, or capturing life’s beauty through her photography. Born and raised in Alberta, Pamela proudly embraces her rural roots—bringing what she calls her ability to “wear spurs in the boardroom” to every aspect of her work.
With over 35 years as a respected leader, Pamela is the founder and CEO of Key Instincts, a multi-dimensional Human Resources firm built on the values of collaboration, integrity, and people-first solutions. Her down-to-earth “we are better together” philosophy has guided entrepreneurs, leaders, and organizations across Alberta in areas ranging from people and culture to strategic business growth. A highly engaging facilitator, Pamela is known for her ability to draw out authentic participation and meaningful dialogue in every workshop, seminar, and coaching session.
Pamela’s commitment to people extends far beyond business. She is the founder of Baby It’s Cold Outside (BCO), a nonprofit charity offering a hand up to vulnerable citizens across Alberta, and in 2021, she launched the HeadStrong program to provide mental health supports and resources for entrepreneurs. Her dedication to community also led her to serve as President of the Okotoks Business Association, as a Director on the Board of the Okotoks Chamber of Commerce, and as a key stakeholder in the Okotoks Entrepreneurial Ecosystem—always with the intention of adding value, competency, and a member’s perspective.
Pamela is also a co-author of the international best-seller Victim to Victory, where she shares her story to inspire resilience, strength, and hope in others. She is a proud recipient of the Queen’s Diamond Jubilee Medal, a testament to her tireless service and leadership.
Guided by her belief that “we are all connected,” Pamela embodies the truth that together we can achieve greatness—whether in business, community, or life.
Community Impact
How Pamela gives back to our community reflects where passion lies.
- Baby It’s Cold Outside Charitable Organization
Founder
People are my passion, when we do not have the basics, it’s hard for us to move forward. As the founder of Baby it’s Cold outside a non- profit charity that focuses on offering a hand up to vulnerable citizens throughout Alberta. BCO’s current initiative is focusing on transitional housing within the foothills area within the next 10 years.
- Okotoks Business Association
Past President
Developing business owners in all aspects of their journey. The Okotoks Business Association provides networking opportunities, leadership from professionals and educational workshops lead by leaders in various aspects of their businesses.
This is non-profit organization designed to support local business initiatives.
- Past Director with the Okotoks & District Chamber of Commerce
- Past Key stakeholder in Okotoks Economic Ecosystem
Tamara Boivin
Health & Wellness Creative Director
Tamara leads with compassion, creativity, and a fierce commitment to whole-person wellness. As Health & Wellness Creative Director at Key Instincts, she brings over two decades of experience inspiring transformation through body, mind, and soul practices. She also supports clients with general HR responsibilities and operational tasks. Her people-first mindset shows up in every corner of her work, whether she is designing wellness strategies or offering grounded HR guidance when needed.
Her journey is deeply personal and profoundly inclusive. Tamara understands that each individual carries a unique story, shaped by different motivations and challenges. Through her work, she offers meaningful support by sharing tools, strategies, and connections to a trusted network of health professionals. Her approach emphasizes healing, empowerment, and evolution.
At Key Instincts, Tamara introduces wellness into workplace culture with purpose. She delivers a wide range of sessions, including breath and spinal movement, stretch and mobility, guided meditation, Kundalini Yoga (Yoga of Awareness), Zumba, Pound (drum fitness), and strength training. All sessions are available virtually or in person. Whether working one-on-one or with teams, her goal is to create safe spaces for growth, accountability, and honest connection. Think of her as a confidante, a wellness strategist, or your personal “accountabilla-buddy” who always brings support without judgment.
Community Impact
Tamara’s passion extends far beyond the office environment or the studio. She is a dynamic community builder, fundraiser, and volunteer who believes in showing up where help is needed most.
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Campaign Operations Director for Baby It’s Cold Outside (Foothills Division) since 2020, leading the annual Christmas Family Feast initiative to create a meaningful and memorable experience for both recipients and volunteers.
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Raised over $75,000 for the Heart and Stroke Foundation through the nationally recognized Big Bike Campaign
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Organized fundraisers totaling more than $25,000 for local charities including the Food Bank, KidSport, Hospice, BCO, and other community members in need
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Over 25 years of service dedicated to fitness and humanitarianism, supporting both local and global initiatives
Tamara’s work is where wellness meets heart. Her influence continues to ripple through every space she touches.
Jody Seeley
Marketing & Social Media
With a passion for story-telling, social media content, writing, marketing and sharing brands, this 21 year+ radio & media industry veteran, Jody Seeley, is the epitome of a communications specialist.
A professional emcee and seasoned host on national community events stages, Jody makes all types of occasions shine brighter and their impact deeper.
Using her tenure in the media industry, Jody’s leading skills allows her to retain on-hold voice positions with businesses across the country, be a voice for over 10 national radio stations, alongside numerous commercials, videos & DVD sets.
Community Impact
Jody’s unbridled passion for her community runs deep and over the years has helped to raise millions of dollars for community. She was part of team that stewarded a million dollar Red Cross Grant project called Our High River for five years to increase community engagement and disaster recovery in High River, Alberta after the devastating floods of 2013. The Alberta government named Jody a “Flood Hero” for her work as the “Voice Of Hope” during the traumatic events of 2013.
Jody’s accolades don’t stop there, she is a recipient of the Queen’s Diamond Jubilee Medal, The Canada 150 Medal for Community Service, winner of the “Community Service Excellence Award” at the Okotoks & District Chamber of Commerce Business Excellence Awards, two-time winner of Country Music Alberta’s “Industry Person Of The Year” and currently a five-time nominee for “Music Director of the Year” with the Canadian Country Music Association.
It is no secret that Jody Seeley lives, eats and breathes this industry, and it’s that kind of passion that makes a long and decorated career that secures her place in business.
Jody Seeley is your entire package, wrapped up in one hilarious, unparalleled, ultimate professional!